(01)
SeriesA company
A company
in 2 minutes
- Gamuda 1:38
- IJM 2:35
- 99 Speedmart 2:17
- LVMH 2:09
Each episode breaks down one company's business model and where its revenue comes from.
About us
We are TabbyHouse,creators who explainthe market.
Intro
TabbyHouse is a Malaysian content channel for Mandarin-speaking audiences. We turn market knowledge into two-minute videos: how companies make money, the brands behind everyday products, and the news and policies that affect your wallet.
Every video starts with research and fact-checking before it becomes a script, presented by Jean and Esther. In 90 days from June to September 2026, we published 86 videos, all on organic reach with zero paid promotion.
We also work with brands. Partnership videos follow the same rule as everything we make: explain the topic properly first, then bring in the brand.
TabbyHouse(02)Social media channel
We're a social media channel, not a production house. We publish short videos every week across Instagram, Facebook, TikTok, YouTube, Douyin and Xiaohongshu, explaining companies, products and money news for Malaysia's Mandarin-speaking audience. In 90 days, our videos were viewed 10.3 million times on Facebook and Instagram alone, all organic.
Market knowledge,
made for the feed.
(02)
What we make
Format
Our content runs in three series. Each episode covers one topic only: a company, a product, or a news story, told in two minutes.
(02)
SeriesToday's
Today's
FMCG product
- Ayam Brand 1:58
- SINAR Bakery 1:48
- Julie's Biscuits 1:49
Each episode features one everyday consumer product and the brand story behind it.
(03)
SeriesNews &
News &
finance
- SST vs GST 2:10
- Minimum wage 1:41
- Money mule scams 2:16
- The new MyKad
News, policy, tax, and scams: the things that affect your money.
Recent work
Index
Every video is on Instagram. Tap any row or the Watch button to open it. Videos are in Mandarin.
| No. | Date | Topic | Series | Title | Length | |
|---|---|---|---|---|---|---|
| 01 | 2026.09.09 | IJM | Company | Offered RM11 billion, and it still said too cheap | 2:35 | Watch↗ |
| 02 | 2026.09.08 | Julie's | FMCG | You've eaten these biscuits for years. Do you know their story? | 1:49 | Watch↗ |
| 03 | 2026.09.04 | Gamuda | Company | It built the KL MRT and SMART Tunnel. Why won't the share price move? | 1:38 | Watch↗ |
| 04 | 2026.09.01 | Minimum wage | News & finance | The minimum wage went up. What about everyone else's pay and living costs? | 1:41 | Watch↗ |
| 05 | 2026.08.18 | Money mules | News & finance | Got money from a stranger? Don't send it back yet | 2:16 | Watch↗ |
| 06 | 2026.08.11 | 99 Speedmart | Company | Low prices, yet over RM11 billion in yearly revenue | 2:17 | Watch↗ |
| 07 | 2026.08.03 | Marvel | Company | The billion-dollar rights battle behind Marvel movies | 2:38 | Watch↗ |
| 08 | 2026.07.30 | SST / GST | News & finance | GST or SST: which would you choose? | 2:10 | Watch↗ |
By the numbers
Last updated
As of 22 October 2026.
Facebook
22.3K
Followers
Instagram
10.9K
Followers
Instagram
2.4MZero paid promotion, all organic reach
Views on our top video
YouTube
180
Videos published
Work with us
Options
Two ways to work with us, depending on your goals and timeline. Contact us for a quote.
A
Single video
Format1 video, 2–3 minutes
FeeOn request
What you getOne vertical explainer video, in your choice of two versions.
Version AThe topic leads into your brand
Version BTopic only, no brand mention in the videousually reaches more people
B
Long-term series
Format2 videos a month, 3–6 months
FeeOn request
What you getA series built around your brand's theme, released on a monthly schedule. We plan topics with you every quarter, and you can also post the videos on your own pages.
Both include
Collab posts
Published as an Instagram Collaboration post, appearing on TabbyHouse, the host's account, and your brand's account.
Research and script
Topic research, fact-checking, and a full script with two rounds of revisions.
Multi-platform release
Facebook and Instagram, plus edits formatted for Douyin, YouTube, TikTok, and Xiaohongshu.
Performance report
Views, reach, shares, and more, delivered 14 days after launch.
How it works
- 01Get in touchTell us your brand and goals
- 02Quote & depositConfirm the plan and schedule
- 03Script approvalWe agree on the content
- 04Shoot & publishEdited and released across platforms
- 05Report14 days after launch